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A Few Tips,
.Why more than one domain name?
One domain is all you need to set up a website. But with more domains directing to your site, you can have these additional benefits:
- Bring site visitors who type variations of your domain name
- Acquire traffic that might otherwise go to your competition
- Harness the marketing power of keyword domains
How to use more than one domain: Set up your website with your primary domain, and use that domain on your correspondence and with your customers. Point secondary domains to your site using URL forwarding (also called domain forwarding, domain redirect, or URL redirect). To have the secondary domain appear in the browser, use domain masking. You can set up these features when you log in to your account with your domain registrar (if your registrar offers these services).
With domains that are simply variations of your primary domain, you can expect additional traffic just from having set up these domains. With domains that contain keywords, you can get more from them by using them to list your site in online directories. When these domains appear in search results, searchers will see the keywords.
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Domain name length: A short domain is easier to remember, it has less risk of being mistyped, and it'll fit easily on your business cards and correspondence.
Conversely, if a short name doesn't represent your business, it's more difficult for people to remember. The short names you like may already be taken anyway. If your business name is up to three easy-to-spell words, it'll probably work as a domain name. For a longer business name, the initials or just one or two words may be easier than remembering a combination of words. |
